Audience Analysis Communications Planning Matrix
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The following document helps you to structure every communication plan’s activities and messages according to your audiences. It ensures you have a detailed stakeholder impact reference based on having gathered details from those who know: your organization’s relationship managers, subject matter experts and leaders. You gather this information once and you have a tool that is your secure reference for the entire timeline of your communications campaign’s rollout. Every communication will be cross-checked and filtered to ensure you say what needs to be said for every audience and avoid saying what could ignite negative perceptions and reactions within your organization and within the marketplace.